If you’re beginning your journey with an online business for the first time then you might be a little overwhelmed by all the information out there. There are a range of services available, but you might not know which are more or less relevant to your business. Here is our quick run through for what a beginner needs to know about top SEO tips to get your campaign started.
One important element of SEO which a professional can help you with, and which can make an astronomical difference to your online success is website design. The dos and don’ts are to some extent a matter of trend, other elements are a must though.
In terms of appearance your website needs to look attractive to the eye if you’re going to pull in traffic in the long term. This needn’t be complicated though, and fortunately the most successful website designs are clean and simple. Avoid masses of media and bright flashy banners, these come across tacky and can turn customers away. A neat, clean and clear design and layout directs the viewer’s eye to the content, allowing the design to sit in the background.
Finally a top SEO tip for all websites today is having a responsive website design. What this means is that your website will be designed to react to the device it is being viewed on, ensuring that all users can have a smooth experience of the site. Failing to invest in responsive design means you’ll be missing all of that mobile traffic, which today amounts to the majority of traffic.
The next priority for your SEO campaign will be with getting proper keyword research for your content. An SEO professional will use tools like Google Adwords which inform them as to which search terms are most commonly searched for your given industry or website topic. By then carefully placing these key terms into your website content the idea is that your web page will be in synch with what your customers search. The result of this is that your website will display higher in the search rankings and will bring in more traffic, and this is one of the most important ways you can work with search engines to maximise your success.
Backlinks are often taken to be counter intuitive, but they really make a big difference in your SEO efforts. A Backlinks is a hyperlink in your content which sends your viewers to other relevant websites. Whilst you are sending traffic away from your site, carefully chosen Backlinks will add to your website, without helping the competition.