Monthly Archives: July 2018

Blogs

Your Best Link Building Tool is Blog Posting. Why aren’t you doing more of it?

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custom-blog-creation-serviceIf you’re wondering how best to build links back to your website, take a look at your blog posting schedule. Your blog is one of the most effective tools you have to build backlinks and you’re probably not using it often enough. An informative post with one or two anchor text links back to internal pages on your website will bring you link juice from the search engines and add value to your site. In addition to all that, your customers and clients will be provided with your views, insights, and additional information about what’s going on in your company, all good incentives for them to come back to your site time and again.

In February, Google confirmed once again that quality content is weighted more heavily than any other variable in their search algorithm. The undisputed king of search announced that they were making a major change in the algorithm that would affect 11.8% of all websites they indexed. The change, nicknamed Google Panda after the creator of the new mathematical equation, discounts poor quality links and duplicate content, dropping many websites from the top of search rankings to the bottom. Adding more content suddenly becomes top priority. Have you done that recently?

The announcement means two things to those who do website SEO. First, bulk or automated directory submissions will no longer work, not that they were all that effective to begin with. Manual submissions to select directories with high PR rankings have always been a more intelligent approach. Second, it’s time to crank up content creation. Producing more static pages is complicated and might require modification of the sitemap. Adding blog posts is easier. They’re more casual and they’re dynamic, bringing search spiders back regularly to re-index your site and improve your page rank.

If your page rank has dropped in the past few weeks, lack of content and outdated link building techniques might be the reason why. Add more content using your blog, but don’t do it yourself if you’re not a writer. Here at First Page Placements we have experienced internet writers who know how to create posts that will bring you link juice, natural traffic, and give your visitors something valuable to take away with them. Give us a few months and we’ll have your traffic and rankings back up again.

Email Marketing, Video Marketing

The Two Killer Conversion Tools of 2012: Targeted Email Marketing and On Site Video

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VideoWhile Google isn’t making it any easier for companies to perform small business SEO these days, it is getting easier to maximize the profit you can get from the visitors that the big G does send your website. Over the past several years, as internet marketing has detonated, millions of marketers have been perfecting the art of converting surfers into customers.

In order to be really good at converting, a website has to do three things. First, it has to make sure the surfer doesn’t leave right away — in technical terms, it has to prevent bouncing. Second, it has to convince the surfer on an emotional level that their product or service is something they want to buy. Then, it has to give them logical reasons to back up their emotional decision.

The pair of tools best set up to accomplish these three goals are an on-site video and an autoresponder set up to perform targeted Email marketing. The video does the job of capturing the surfer’s attention and keeping her on the site long enough to get over the ‘bounce reflex’. At that point, the site content takes up the job of providing the emotional push to buy and the logical backup.

So if the job is already done, what does the autoresponder do? It covers your butt. Targeted email marketing is the art of talking to a surfer long after they’ve left your page, sharing with them all of the reasons why they should come back and buy your product or service.

Sure, someone who is interested in extra information and signs up for an educational Email course might think they’re never going to buy from you. But in six months or a year, who knows how their circumstances might have changed? Catch them when they’re actually ready just once, and you’ve made your sale. Because it’s all automated, you don’t even have to think about it.

There’s no doubt that over the next year the marketing world will change again and again, but you can be certain that while they might get better, the basic tools — the on-site video and targeted email marketing — will be in play for decades to come.

Internet Marketing, Search Engine Optimization

When Should You NOT Shoot For First Page Placement?

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One thing that every SEO company in the world will tell you is that first page placement is the gold medal of the SEOlympics. If you can get on the first page, you will get organic search traffic, and that means you’re in business. It doesn’t matter whether you use organic methods, PPC management, or some other hat’s toolbag to get there, if you’re not on the first page, you’re dead in the water.

Right?

The answer is “not always”. There are actually times when you might not want to spend the time and effort it takes to get onto the first page of Google — it might actually not be worth the investment. It sounds like an impossible scenario, but it can happen. That’s not to say that being on the first page is ever a bad thing, mind you — just that you might have other priorities that take precedence.

For example, if your site is built to sell to or otherwise take advantage of a specific community, you might not care that much about Google’s SERPs. If you were the genius that first thought up icanhascheezeburger.com, you knew up front that your audience was 4chan and that was about it — at least until the site went viral and everyone bookmarked it for themselves. If you’re the person who profits from the banner ads on elementscommunity.com, you don’t give a crap about Google because your entire audience consists of people who play elementsthegame.com.

Similarly, if you have a site that serves a specific geographic locale, you might do better to purchase IRL advertisements like billboards, newspaper ads, or local radio spots in order to increase awareness of your website. You’ll still definitely benefit from a first page placement, but you don’t actually NEED it to get by.

Of course, if you’re one of the 99.9% of webmasters who doesn’t have a large community to piggyback off of, you’re going to have to choose a route and aim for the moon, because without a first page placement, you’re going nowhere with extraordinary speed.

Video Marketing, Web Content

Three Ways a Web Presenter Creates Sales

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web presenterProbably there’s a lot of you out there wondering exactly what a web presenter is. The answer is simple and complex at the same time. The technical description of what kinds of scripts and coding are behind a web presenter are long and convoluted — what you need to know is that a web presenter is a moving picture of a real person that talks in real language to the people who land on your website. There are three powerful advantages to using a web presenter.

Stickiness
When your surfer lands on your website, you have all of four seconds to convince them to stay. That’s about how long it takes the average surfer to click away if they don’t immediately like what they see. A web presenter, however, offering a human face and voice, is much harder to click away from, because there’s an immediate psychological effect at play: curiosity. People have an easy time clicking away from text and even pictures because they can easily tell themselves that it’s not worth the effort required to digest the message. But give them the message in a format that mimics someone really talking to them, and suddenly it’s much easier for them to sit back and absorb passively, which means it’s much harder for them to justify clicking away.

Personality
One of the hardest things to do on a website is to stick to acceptable business-level voice and yet somehow get your site to stick out in the minds of the people reading it. Essentially, text obliterates the personality inherent in normal speech. A web presenter can easily correct this flaw in normal web-based communication by giving your words a ‘real’ life. The end result is that the surfer feels more connected with your business as an entity than any amount of text and formatting can ever achieve.

Complete Communications
Science tells us that 90% of communication is nonverbal. It has to do with the expression on our faces, the tone of our voices, the posture of our bodies, and the position we assume within the group. Of those four other categories of communications, a web presenter provides three of them — only position within a group is left out. That means that a web presenter literally gives a surfer a more complete sensation of understanding and a greater degree of comfort than any other form of web-based communications.

Of course, a web presenter must still be complemented by sufficient organic SEO or PPC efforts in order to make sure it gets seen by plenty of visitors, but when it comes to converting surfers that do find your site, they’re the best.

Search Engine Optimization

How the Recession helped Small Business SEO become More Affordable

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helping hand

Most folks wouldn’t expect to see the words “recession” and “helped small business” in the same sentence, but the recent recession actually did help small business SEO become more affordable. That affordability didn’t come without big business paying a hefty price for it; but positioning on the internet ebbs and flows. During the recession, decreased sales numbers for big retail and technology companies opened up opportunities for small businesses to grab larger shares of their respective markets.

How does that work?

On the web,  page rank establishes dominance. Page rank is attained by doing dedicated organic SEO and search engine marketing, like PPC. With SEO, you add pages and build links. With PPC, you spend large amounts of money bidding on major keywords related to your industry. When done properly together, the combination of marketing techniques puts a company at the top of Search Engine Page One and brings them regular traffic through Pay per Click ads.

Big retail sustained the internet arm of their business on PPC before the recession hit. Certain PPC programs, like Adwords, were the bread and butter of many retail companies until in-store sales numbers began to decline. With less money to invest in advertising, tough decisions had to be made and PPC campaigns were the first to go. SEO spending followed soon after as retail stores focused more on traditional print and coupon advertising; hoping to increase foot traffic. Some companies survived using these techniques; others went under. Either way, the keywords and page rank position they once owned on the web went up for grabs.

That’s the point where small businesses were able to step in and take over those niches left vacant by the collapse of larger businesses. Keywords once prohibitively expensive for PPC campaigns became more affordable with fewer bidders. Site-building became more practical without the competition from companies capable of throwing millions of dollars into content development. Summed up metaphorically;  “The dinosaurs went extinct and smaller forms of life took control.”.  It’s too bad for the dinosaurs, but for small business it has helped a great deal. They now have an opportunity to evolve.

Internet Marketing

Video Marketing Advice And The Importance Of Back Linking Your Web Videos

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Video
Video Marketing

Video marketing is starting to become the newest rage in web promoting and sales. Not only are big companies looking to video promoting methods to increase profits, but even consultants and self employed people. All understand the benefits of video marketing and are using it for its profit building and traffic building capabilities. One of the most vital steps in a successful video marketing program is to make back links.

Every person looking to grow their business and their profits should consider using video promoting methods. It is comparatively straightforward, and oftentimes free, to form a video you can use online to help to increase your increase Google Website Traffic and get more clients. With a little work, you can drive thousands of new customers to your internet site and raise your sales.

Back Links

But , so as to harvest all the advantages of video promoting, you have to build back links to your video from other net locations. This is one of the best techniques for your video to rank high in the search websites and video directories. The closer you are to being the first video that comes up on a search; the more people will see your video. In order for your video to rank number one, you need to line up a bunch of links to the video from other websites.

Many people simply do not set up enough quality back links to their videos. So their video marketing methods aren’t helping them as much as they believe. Either there is not enough time or the person does not understand how critical this step is and just overlooks it.

The description and titles of your videos have to be unique and  comprised of good keywords. This indicates that the title of your video should ideally include words that are searched for frequently; but hasn’t got a lot of competition from other internet sites. If you don’t need to pass some time setting up back links to your video rather than doing nothing, invest in the services of TrafficKaboom.com.

At TrafficKaboom.com, you can let the mavens use their video promoting systems to line up your back links . TrafficKaboom.com won’t only give your video a unique title and description; but they’ll submit your video to thousands of niche categorical blogs to provide maximum video exposure. This will dramatically increase your search website and video list ranking and it’ll also increase Google Website Traffic to your website, which will ultimately increase your profits.

Search Engine Optimization

Your Own Handbook for Los Angeles SEO

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seo

If you want some guidance for Los Angeles SEO, then this brief handbook will help you. SEO is a vast subject and cannot be included in a blog post, but I will try to explain as much as I can.

Here are some things that you should do while creating a handbook for Los Angeles SEO:

1. Select your niche

Select the thing that you want to go into. And then select some keywords that can define your niche. Putting your city name in the keyword is a good idea since it helps in local SEO. After selecting the primary keywords, create a few long tailed keywords as well.

2. Use great content

I have repeated that to a lot of people. You cannot rank high on search engine results in today’s cut throat competition if you have bad content. Let’s say even if you do rank high on those results, search engines will not buy your stuff- your products will eventually be bought by people, who will just land on your website and then leave due to bad content.

3. User friendliness

Does your site have a site map? If not, then it is best to create a site map to help users. Search engines will like you if you help your visitors. Apart from that, make sure you do not have any dead end pages. If you do, then try to link them to other pages.

4. Fresh content

It is best to keep modifying and freshening up your content. Since it is difficult on websites, most people keep a blog that they keep refreshing. Daily posts on your blog can create SEO magic for you.

5. Press releases

Press releases work really fast for the SEO effect. If you want to raise your page rank fast, then you should look for a press release service that can help you come in limelight.

6. Social networking

Facebook and Twitter are not just for making friends- you can increase your brand visibility here, by attracting customers to your website. These sites are being used by all major companies because they have realized the power of these sites.

These simple points will help you SEO your website easily and quickly.

Search Engine Optimization

Stay in News with a Press Release Service

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news
Intro

Some companies have their own Press Release departments, but for other companies, having a PR department is not feasible. This is why there are professional press release companies that can help you manage your press releases ; if you haven’t dedicated a separate department for that.

Benefits

A press release generally helps the public to get to know about some news regarding a particular company. If you want to stay in news by posting press releases about your company, then you can take services from a press release service company. These organizations would write and post press releases for your company, so you will gain more visibility. Apart from that, press releases are great search engine optimization tools because; they help you get high ranks on search engine results.

More Benefits

There are many people who browse the internet everyday for news, and they browse through latest press releases. This is why it is important for your company to be in news. So that people can get to know more about your company and the services it is providing. If you do not have a press release department in your company, then a press release service company can be of a lot of help to you.

When you select a company for press release writing and distribution, make sure that you select the right one. So that it can publish press releases on high ranking sites to improve your position on search engine results. Whenever someone searches for the keywords related to your company, press releases come up. When readers read them, they get to know more about your company and the latest happenings. This on one hand gains visibility for you, and on the other hand, it makes a lot of back links for your website. And press release service works really fast in getting you SEO results.

There are many companies that make sure that their client company gets the proper exposure that is required by them to make an online presence. And no, you do not have to run a big multinational enterprise to get advantage of a press release service- you can get the PR advantage even if you are running a small company.

Uncategorized, Website Design

Mobile Design Trends to take a lesson from

mobile

Of course every industry will have different ways that they’ll want to be presented online, so there is no hard and fast template for mobile website design. Design trends have progressed a great way in recent years though. So there are some important general rules that will help you go far whatever your industry. Here are a few of the most important things for you to start on your design or re-brand.

Tonal colours or monochrome

The bold primary colours that invaded the early era of the Internet like neon lights is long gone. When designing any website it’s crucial that you keep it clean. Since this includes it overwhelming your viewer’s eye with too much, particularly for the mobile web. For this reason use cool tonal colours or black and white to focus on what’s in your content; rather than the border.

Minimalism

To focus on your content, and speeding up your website, we’ve learned that it’s best to keep design minimal.

The less you have in terms of menu screens, and margins, media and multimedia; the faster the site will run, and the easier navigation will be for your user.

Be Interactive

Using a mobile device means you have the technology of the device at your disposal as a designer. Your web designer can animate elements and buttons and other features to give the website the feel of a native app. The whole idea behind being more interactive is to make the browsing experience more simple for hand held browsing.

Hidden menus are one fantastic way to make your site more interactive, and to save space on the page too.There is wide use of hidden menus now for websites on mobile and desktop, but the idea was originally practical for use in mobile design.

Consider a web app

Perhaps if your website is quite simple in terms of functionality you could consider turning it into a mobile web application action. Still essentially a normal website reached through a search engine, mobile web apps simply take the appearance and functions which mimics a native app.

BLOG

First Page Placement rewards

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first
First Page Placement

If you’d have asked someone only a few decades ago about how they would be doing their grocery shopping later in life; then few would have been able to predict the way most of us live today. The dawn of the internet has come quickly, and for this reason it can still be intimidating for many.

If you do run an online business though then you’ll probably have set your sights on achieving first page placement one day, even if you’re unsure of how or if it’s even possible at all. First page placement is alike having your store, restaurant or whatever business in a really luxurious location.

Cost and Reward

These locations are expensive because the rewards are great. Also because there is an abundance of passing footfall eager to spend their money on goods and services. Achieving first page placement is something that cannot strictly be purchased however, and it takes plenty of hard work too. Because of the great job that search engines like Google do, most users will rarely need to scroll past the first page. This means that the rewards for making it to the first page can be huge, even business defining.

In addition to the large jump in traffic that your site is almost certain to enjoy for being on the first page there are a few other key benefits to bare in mind.

Advertising

The more that consumers see your name, the more likely they are to have faith in your business; and eventually become a customer. When users who haven’t seen your business before constantly search for a certain good or service and; see your business name they’ll begin to make the association over time, and your popularity will grow.

Reputation

This is something that will even affect how your regular customers perceive your brand. If suddenly they begin to see you coming up on page one; it gives the immediate impression of success and will change your business’ reputation for the better.

Trust

A business that appears on the first page will also be given more trust by consumers. If you’ve worked hard enough and impressed enough past customers to get where you are then it’s more likely that you’ll strive even harder to provide the best. Your business on the first page will begin to be something you don’t want to lose, and this is something that transmits to the customer.