Bring Your Website to Life with a Web Presenter who has something to Say
All of the lights, bells and whistles you have installed on your website won’t mask the inefficiencies of a poor service or defects of a poorly made product. Consumers today are too smart for that. It’s the same thing with a web presenter. You should make sure your virtual person who pitch your products have something legitimate to say. If its just hype, you’ll find that your conversion rate won’t go up at all. But if the presentation has some substance to it, you’ll see an improvement.
Of course, there’s only so much you can do with a few minutes of intro from the web presenter. It’s important not to over-do it. Long presentations lose potential customers just as quickly as those without credibility. The attention span of a visitor to your website is only a few seconds in most cases. You need to capture them quickly and hold them just long enough to make them want to stay. Present what you have and why they would want it; then let the consumer browse at will. You’ve baited the hook and dropped your line. Now you need to wait for the consumer to bite.
The fishing analogy may seem a little hokey to some, but it’s accurate.
In our years of doing website SEO, we’ve found that the longer someone stays on your website, the more likely they are to buy something. That’s the purpose of the web presenter.
It stimulates interest and forces the visitor to stop and evaluate that which he or she may not have looked at were it not for the web presenter’s sales pitch. You can’t be there to greet everyone at the door like you would at a traditional retail location, but your web presenter can. Think of it as your virtual greeter and receptionist rolled into one.
When flash banners first came out, everyone stopped and looked at them because they were new and different. You can say the same thing for video links that start automatically when you land on the page. They’re a novelty, but they’re useless if they don’t have any substance. Flash doesn’t give you SEO value because search engine spiders can’t see it. Videos have embedding codes that can be read, but they don’t usually direct the visitor to a sign-up or buy now feature. Web presenters are different because they direct the visitor and can be programmed to say whatever you want them to say.
