Why Mobile Website Design is increasingly More Important
How do you check your email? If you’re like an increasingly larger segment of American internet users, you’re doing it from your mobile device. What happens when you click a link inside an email? Sometimes you get an image that’s readable and at other times you get garbled hieroglyphics. Do you know why that happens? The company or individual that runs that website didn’t take the time to do mobile website design for it. Some browsers might convert it automatically, but what you see might not make any sense.
Technology is improving and some of the latest devices from Apple and other manufacturers can read most graphics and display images, but there are still quite a few of your potential customers and clients out there who don’t have iPhones or Android devices. In fact, those who do are still in the minority. Do you want to lose all that potential business because your website doesn’t show up on a mobile device? Of course you don’t. In this economy, you can’t afford to throw away customers.
Even some of those newer mobile devices can distort images if the setting and designs on your site aren’t tailored for mobile viewing. A good redesign will modify images for view when someone finds your website via organic search or referrals when searching on their mobile. Smartphones are pretty intelligent, but they work best when the images being viewed have been created with mobile technology in mind. If they haven’t, a complete redesign may become necessary if you want to tap the on-the-go market of mobile technology users. You’ll lose business if you don’t.
When we do organic SEO here at First Page Placements, our goal is for your website to show up on Search Engine Page One for as many of your industry keywords as possible. Not everyone who sees that front page listing will be using a desk top or even a lap top computer when they do it. According to industry numbers, most of them will be searching on mobile devices in the next few years. What will they see when they click on your site from one of those devices? With mobile website design, we can make sure it’s what you want them to see.