The Number One Mistake in Small Business SEO Is Quitting Before the Game is Over

When you’re just starting the small business SEO that you need to get your new enterprise’s website the traffic and attention it deserves, you can feel like you’re flying high. Every passing day brings new backlinks, new visitors, and often more visitors than the day before. It’s wonderful, and you feel like you can seize the market by it’s short and curlies and make it to what you want it to.

And then?
When you’ve been doing the SEO thing for a year or so…not so much. Each new day brings about the same thing the day before did. Why? Because once you get that long-sought-after first page placement, you’re almost always competing with other people that are also investing decent money in SEO.

One of you might pull ahead for a cycle, only to fall right back down on the next update. A few hundred bucks goes the way of the SEO company every month, and you feel like your website is barely treading water. So, you quit.

Epic Fail.
Big mistake. Maintaining a place on the front page of Google isn’t like standing still — it’s like swimming up a waterfall. Stop moving upward for just a split second, and you’re dashed against the rocks.

Stop spending money on SEO, and your competitors will outpace you. You’ll fall off the first page within a month, and your website’s traffic will fall with it. Sure, by now you’ve probably got a good following on Facebook — but so do they, and they’re still on Google to boot. It’s a case of what the editor of Cracked.com refers to as “Effort Shock” (look it up). In other words, it takes a hell of a lot of effort to ‘win’ the game of SEO.

There Is No “Game Over”
More importantly, you don’t ever get to stop putting in the effort. There is no “Fin, Congrats!” at the end of the SEO game. There is only the reward of getting money put in your pocket because your website got the traffic that you invested a few hundred bucks a month for, every month, for a very long time.