Affordable SEO Is Ongoing SEO

SEO is like a video game that keeps track of your accomplishments via score. If you keep playing and you play well, your score goes up and up and up. If you quit playing, your score doesn’t go up anymore. There are two big differences, however: in a video game, your score just resets when you quit and restart. In SEO, your score basically drifts downward until you start doing SEO again, at which point you pick up from your fallen score and start building it back up again.

There’s also the little thing of a video game score being an arbitrary number reflecting an abstract accomplishment, and your SEO ‘score’ being something that makes traffic flow into your website where you can turn it into money in your pocket. That’s kind of important, too.

The point, though, is that SEO isn’t a game you can stop playing if you expect to make the most of your investment. Every day that you don’t have someone continuing to do SEO for your business, you’re devaluing each and every dollar you’ve already spent on your SEO. “Affordable SEO” isn’t measured in terms of value-per-dollar, it’s measured in terms of dollar-per-dollar. If you stop doing SEO, your income-per-dollar spent drops — if you keep doing SEO, it improves. (There is no “at rest” for your “SEO score”. If you’re not improving, you’re falling behind.)

Fortunately, there are a lot of different things that qualify as SEO. Even if you don’t have someone out there doing directory submission and writing Squidoo lenses for you, just updating your company blog with a new post totally counts toward your SEO for the day. So does Tweeting if you do it correctly.

SEO doesn’t have to be a mind-numbing repetition of the same six activities in an endless cycle. There are an infinite number of ways to get backlinks flowing to your business. The important part isn’t always what you’re doing, but rather that you’re doing something in the first place. Affordable SEO is SEO that doesn’t ever quit.