There are thousands of webmasters across the country who have been in this position before: you know you’ve got a solid product, and you’ve been paying for professional website SEO services for months. You’re getting some pretty solid rankings going.
You’ve done everything right — you’ve got a diverse array of links coming from several different IP address, created at different times of day — and you’ve got the traffic to back it up. Google Analytics tells you that you get more than 100 hits from organic searches every single day, and the bounce rate is low, so you know they’re not just leaving because they didn’t expect to end up at a sales page.
What do you do? It’s obvious that your SEO efforts are working — and every client who actually purchased your product (or service) has had excellent things to say about it. You haven’t had a single refund request, and you’ve got testimonials up the wahzoo. The only problem is that your website just doesn’t turn visitors into customers the way it should.
Well, there are several options, but let’s take a look at the best:
1) Get Better Copy
Surfers who don’t like what they see will bounce, and Analytics will tell you that they’ve bounced. If you have visitors that stick around for 30 seconds to a few minutes and they still don’t buy from you, the problem is with your copy. You might want to consider finding a professional copyrighter and asking them to rework your page. You’ll want your SEO company to work together with him and make sure your keywords still place properly, as well.
2) Change Your Goal
Sometimes, a product just isn’t a “must buy” — and there’s not a lot you’re going to do to convince visitors to hand over their money. Some gurus will tell you that you have to start over and find a new product; only “must buy”s are viable online. Others will tell you that those gurus are dumb.
What you do need to do is switch away from trying to get them to buy right away, and move to a strategy of simply reminding them that you exist every once in a while and telling them why they should consider buying from you. Targeted email marketing is probably your best bet at that point. Talk to your SEO company today.
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