Custom blog creation is a relatively simple service to invest in to add an extra dimension to your online business. You might not be familiar with the notion of custom blogs; but you’ve lovably noticed that on many websites the tag ‘blog’ is in the menu. Blogs work to some extent behind the scenes as a separate compartment within your site. A blog will give a few notable benefits for your sites performance and hopefully popularity too.
So what is a custom blog, and what will it do for your business?
First of all it adds tonnes of depth and content to your website and your business. Whatever industry you’re in, there is more going on behind the scenes than your customer sees, and whilst it’s too specific for most users or the general populace, you will have intrigued visitors out there.
If you run a restaurant then you have recipes and cooking techniques to offer. If you sell trainers then you have extra information about your products, upcoming information and plenty more that many enthusiasts will be interested in.
Also your blog gives added value by virtue of saving you space on your website. Both in terms of keeping your site running quickly, but also so as not to clutter your site or overwhelm your general viewer. As we’ve mentioned in other posts, it’s essential for a good page ranking that the content is concise. The blog is a space for you to elaborate.
Plus a blog is a place where users can ask questions and where a dialogue can be opened between the business and its customers. This creates something really special, a culture around a business which could have tremendous long term benefits.
Finally your custom blog is a great way to improve your ranking on search engine indexes. If you feel you’ve ticked all the other boxes and are still struggling with first page placement then a blog will work well to give your site a boost. Search engines register the regular updates of new information and use it as a measure of an active website.