Custom Blog Creation Does Nothing Without Regular Blog Posting

No matter how much you pay for it, getting a high-end SEO company to do some custom blog creation for you is a complete waste of time unless you have someone — on-staff or freelance — to engage in regular blog posting as well. A blog is not a one-time expense — no matter what some crazy gurus want to tell you about autoposters, content shufflers, or other blackhat garbage.

The truth about blogs is that search engines love them. New content is like catnip to a search engine: it drives them crazy. They’ll give any new content a fair shake at the front page for a short period of time. But that’s not really the key to blogging success unless you prefer your success one twenty-minute burst at a time. If you really want to take advantage of that kitty-dro, you need to keep posting fresh content on a regular basis.

Every time that you post fresh content to your blog, assuming that content is relevant to the rest of the posts you’ve made on your blog, the search engines add a little bit more authority to your site regarding the keywords that are in your posts. Of course, at the same time, you don’t want to post exclusively on the same couple of keywords, because eventually they’ll assume you’re keyword stuffing and ignore you. Also, don’t schedule your posts to be released at the same time every X days — the search engines hate repetitive timestamps.

Now, this is not to be said that posting regularly is the sum total of great bloggery, either. You do still need a qualified expert to set up your blog in accordance to a myriad of SEO rules that are hardly obvious to the casual businessperson. You’re still best off a URL that reflects one of your choicest keywords — and if you can buy one that’s been in existence for a few uninterrupted years, it’ll help a lot. Both custom blog creation and regular blog posting are necessary to make a good blog truly great.