TwoThings You Need For Every Website: SEO and Social Media Connections
If you have a business website, SEO (search engine optimization) and social media (Facebook, Twitter, YouTube) are the two must-have elements that will turn a chunk of digital real estate into a profit-making engine. It’s pretty simple why: they drive traffic, and traffic is the beating heart of commerce.
SEO drives traffic through search engines. Without specific effort in SEO, your website might accidentally end up ranking well for a keyword or two relevant to your business. With SEO, you can handpick exactly the keywords that will be the most valuable to your business and work your way to the top of the rankings for those keywords.
The difference between first and second place for a keyword is the difference between collecting 50% of the traffic for that keyword and 20% of the traffic for that keyword. That’s why SEO is the most important thing your website can ever have — every rank upward you manage to climb, the more visitors you earn. First page placement only means that you’ve broken out of the foothills — you haven’t scaled the peak until you’ve hit first place!
Social media work drives traffic through the other largest sites in the world. Create a profile for your business on Facebook, Twitter, and YouTube, and you’re inviting the world to come and comment on your existence. The result is instant and permanent judgment — if your company produces something amazing, your profiles will gather followers, comments, and more. If it doesn’t, you’ll get nothing.
In that way, social media produces some of the most authentically organic traffic in the world — traffic that is the most likely to convert into money when it visits your site. It takes time and energy in large amounts and, as mentioned, can be a real waste if your product doesn’t stand up to scrutiny, but when it works, it’s pure gold.
That’s why, if you have a business that has a website, you need SEO and you need social media connections. Without them, the greatest website in the world could be languishing in some forgotten corner of the Internet, never to receive enough traffic to catch on.