Your Best Link Building Tool is Blog Posting. Why aren’t you doing more of it?

If you’re wondering how best to build links back to your website, take a look at your blog posting schedule. Your blog is one of the most effective tools you have to build backlinks and you’re probably not using it often enough. An informative post with one or two anchor text links back to internal pages on your website will bring you link juice from the search engines and add value to your site. In addition to all that, your customers and clients will be provided with your views, insights, and additional information about what’s going on in your company, all good incentives for them to come back to your site time and again.

In February, Google confirmed once again that quality content is weighted more heavily than any other variable in their search algorithm. The undisputed king of search announced that they were making a major change in the algorithm that would affect 11.8% of all websites they indexed. The change, nicknamed Google Panda after the creator of the new mathematical equation, discounts poor quality links and duplicate content, dropping many websites from the top of search rankings to the bottom. Adding more content suddenly becomes top priority. Have you done that recently?

The announcement means two things to those who do website SEO. First, bulk or automated directory submissions will no longer work, not that they were all that effective to begin with. Manual submissions to select directories with high PR rankings have always been a more intelligent approach. Second, it’s time to crank up content creation. Producing more static pages is complicated and might require modification of the sitemap. Adding blog posts is easier. They’re more casual and they’re dynamic, bringing search spiders back regularly to re-index your site and improve your page rank.

If your page rank has dropped in the past few weeks, lack of content and outdated link building techniques might be the reason why. Add more content using your blog, but don’t do it yourself if you’re not a writer. Here at First Page Placements we have experienced internet writers who know how to create posts that will bring you link juice, natural traffic, and give your visitors something valuable to take away with them. Give us a few months and we’ll have your traffic and rankings back up again.