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Internet Marketing

Long Tail Keywords are the catalyst to Local Internet Marketing Success

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keywords-lettersWhat is a long tail keyword? The term “organic SEO” is considered a short tail keyword. If you expand it to “Los Angeles organic SEO link building services” you have a long tail keyword. The objective when using long tails is to more accurately predict what searchers are going to be looking for. The short tail keyword covers a broad spectrum of options, so the field the searcher will be selecting from is much larger and will include firms from around the world. The specificity of the long tail narrows that search down to strictly local companies that offer the exact service you’re looking for.

Long tail keywords are the catalyst to local internet marketing success. If you optimize your content with strictly short-tail keywords, you’ll be buried deep inside search results on pages no one ever looks at. How many times have you gone past Page One when you’re searching for something? If your website isn’t on the first page, your chances of scoring some business off of search are non-existent. You might get a hit or two off Page Two, but if you’re using broad keywords you won’t even show up that high.

Here at First Page Placement, our objective when doing local internet marketing is to drive local traffic to your website. We do that by submitting you to local directories and map sites like Google Places, but we also optimize your content with local long tail keywords. When someone in your area does a search for a specific service, the companies that are listed as local and use local keywords in their content are the ones that come up first. How do we know it works? We’ve used the strategy on our own company website and we are comfortably present on Page One for all Los Angeles SEO keywords. Isn’t that where you found us?

Google changed the rules last year when they adopted the Google Panda change in their search algorithm, but one thing remained constant. Content is the number one variable in the equation. They rate it higher than link count and ahead of your gross traffic number. Content is the element they consider first when assigning the quality score that determines your rank and page position. If you’re using the same keywords everyone else in your industry uses, you’ll rank low. Be different with long tail keywords and you’ll rank high. It’s as simple as that.

 

 

Search Engine Optimization

Latest Trends In Search Engine Optimization

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In the Search engine optimization industry, things keep on changing. If you wish to stand in the field and increase your website rank, you must discover the adjustments which are coming. You must make your one way links related if they should be efficient. Initially there were some parameters to rank your websites. But now, some are included and some are excluded.

Lately the speed of web site has been included in the ranking algorithm. Those sites that loads slowly aren’t considered being at par with that which loads quick. So each and every website should make theirs load quick. To enhance the loading speed has turn out to be essential now. Researches say that those sites that have high ranks are usually quick loaders. People stay for long time and browse through the web pages only in quick loading sites. This will be the main cause that loading speed is a point of interest these days.

Also, search engines work to remove the additional weight of .gov and .edu sites. This is because of the high quantity of spam that these sites get. Because of their ranking technique and reputation, numerous are going after them. So, these sites are now considered as normal sites and the special rankings were removed from them. Therefore, getting links from these sites will not assist you much.

Do not link to low quality websites. Low quality websites are usually link farms. They are often referred to as landing pages. These landing pages have turn out to be a home of inbound links. But search engines penalize such sites now. Only for those who have great content, you can stand in the industry. You must develop your web site first before you start your Los Angeles SEO venture.

Your links should be natural. Non related links don’t have any worth in Search engine optimization. If you link to a particular web site, you must be able to convince Google that that particular website is associated to your specialized niche. Naturalness of your links is considered as an important factor by Google. You must be able to obtain links from variety of reliable and related sources with a Los Angeles  SEO service.

When you develop links with a link building service, don’t merely concentrate on one method of linking. This means merely pursuing links through article writing or blog commenting alone will not assist you. Exactly the same types of links again and again will not have much worth. You must try to get links from social media marketing sites, social net working sites, new sites, old sites, item selling sites, service supplying sites, face book, twitter and other book marking sites like Digg and Del.ici.ous. With wide variety of links, you can get good results soon.

Website Design

Why Mobile Website Design is increasingly More Important

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mobile website

How do you check your email? If you’re like an increasingly larger segment of American internet users, you’re doing it from your mobile device. What happens when you click a link inside an email? Sometimes you get an image that’s readable and at other times you get garbled hieroglyphics. Do you know why that happens? The company or individual that runs that website didn’t take the time to do mobile website design for it. Some browsers might convert it automatically, but what you see might not make any sense.

Technology is improving and some of the latest devices from Apple and other manufacturers can read most graphics and display images, but there are still quite a few of your potential customers and clients out there who don’t have iPhones or Android devices. In fact, those who do are still in the minority. Do you want to lose all that potential business because your website doesn’t show up on a mobile device? Of course you don’t. In this economy, you can’t afford to throw away customers.

Even some of those newer mobile devices can distort images if the setting and designs on your site aren’t tailored for mobile viewing. A good redesign will modify images for view when someone finds your website via organic search or referrals when searching on their mobile. Smartphones are pretty intelligent, but they work best when the images being viewed have been created with mobile technology in mind. If they haven’t, a complete redesign may become necessary if you want to tap the on-the-go market of mobile technology users. You’ll lose business if you don’t.

When we do organic SEO here at First Page Placements, our goal is for your website to show up on Search Engine Page One for as many of your industry keywords as possible. Not everyone who sees that front page listing will be using a desk top or even a lap top computer when they do it. According to industry numbers, most of them will be searching on mobile devices in the next few years. What will they see when they click on your site from one of those devices? With mobile website design, we can make sure it’s what you want them to see.

Directory Submissions, Web Content

Top 5 Tips to Get the Best results with Article Writing and Distribution

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article writing

If you think this is going to be another one of those articles promoting article submissions to spam directories, think again. The game has changed, and not surprisingly it was Google that changed it, yet again. February’s Panda announcement made it very clear that the quality of your content and the links you build for your website are under a microscope. Mass submissions of the same article and software that scrambles your articles are no longer effective tools for SEO. In order to be successful, you’ll actually need to use manual article writing and distribution.

Have you encountered those software programs that ask you to write one version of an article and then two copies of the same article in the same format? The idea is to take a certain number of paragraphs and make them interchangeable, so a five paragraph article written three times gives you a number of combinations you can use to distribute to article directories. Sound like a good idea? Someone at some point in time thought it was pretty clever, and they sold the concept to others as a link building tool.

Here’s the question we have for those of you who have used this type of tool. Have you tracked your links to see how many are actually recognized by Google search spiders? Sure, there are other search engines out there that might not have the technology to recognize spam links, but if you’re not connecting on Google you’re not controlling even a small market share in your industry. Instead of trying to trick your way into high page rank, why not try doing it legitimately? Article marketing is still a good way to improve your page rank. Here are five tips on how to make it work the way it’s supposed to:

1. Write original articles and submit them only once
2. Limit anchor text links to two per 500 word article
3. Publish only with credible article directories that have a PR of 6 or better
4. Don’t promote. Inform when you write.
5. Hire an Organic SEO firm to handle Steps 1 through 4

Admit it. You were lost by the time you read the second suggestion. If you don’t have experience in organic SEO or article marketing, don’t try it yourself. The time you spend trying to figure it out could be spent productively building your business. If you’re not a writer, don’t try to be one. Making sure everything is stated a certain way when you haven’t done the research or had the writing experience to know what works means that you’re putting your ego, not your intellect first. Let the professionals handle it for you. That’s what we’re here for.

Blogs

Features Of Forum Posting

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forum posting service

The best part of forum posting is that offers Direct One Way Incoming links to your web site which is needed for creating one way theme based links. If it is done so then search engines shows that you’re going well and do regular indexing of your website along with giving more importance to your website. It is mainly done by experienced writers or posters and sometimes researching too done on certain topics as per the requirement. All these skilled experts keep great knowledge on any subject. Even these experts can post new threads, reply to the old ones on the signature of your website in the signature area. Mostly they post only in theme based forums which is related to your website.

Some of the features of forum posting are doing posting in theme based and popular forums, skilled writers who are knowledgeable on any subject, having two or three anchor text links in signature advertising, meaningful and best posts, posting new threads and reply to the old ones, account signup and profile creation, providing full report in excel format etc. While dealing with such postings, quality content do matter for your forums. So always do take care as quality posts is made to help you to rate posts which is done automatically based on the size of your each and every post, indirectly will enhance your traffic. Many SEOs are there who’re indulge in providing forum posting services to their clients. Such services can be client based also or its upto your own guidelines also.

When we take part in your provided task related to your website and postings, then replying to the old threads, is technically known as Forum Posting Services. Your postings will enhance in this seo competive market if you’re availing its services. As per the seo experts it carries link back in signature to your website offers direct traffic to your website, as a result the person who reads your post will visit to your website also. Not only this it is counted as one of the main seo options. It is a method of availing one way quality links, and also creating a link of your website keeping target anchor text in the signature line of your postings, which is also known as a signature in the forum.

Blogs

Forum Posting and Blogging – the New Age Marketing Mantra

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forum posting trafficWith the growing popularity of online marketing strategies, a number of techniques are increasingly being employed to register a presence in the digital world. Valuable information about current market trends and prospective competitors can be obtained from different forums and blogs. Forums and blogs are highly effective mediums to improve search engine rankings. Forum posting and blogging are one of the easiest promotional strategies for lead generation and increased online sales besides providing back linking to your website.

Getting Started with Forum Participation

Forum posting involves posting the link of your trading website in many similar forums. Locating and participating in relevant forums is a great way to drive traffic to your targeted website. Forums are an ideal platform where you can share ideas, learn, interact and advertise your product or services for free.

To get desired results, it is very important to remain active in forum postings by contributing on a regular basis and giving relevant pieces of advice to fellow members of the same forum. This way some value and credibility can be earned. Forums allow members to add links back to their websites every time they post a new comment on someone else’s post. These links to your website posted on the forums can be of great help as far as search engine optimization is concerned. Top search engines that crawl on these forums will allot a high rank to your website based on the links you have given at the end of every posting.

You can also start your own threads and control it yourself. Search engines index the threads submitted in the forums which helps to drive considerable amount of free targeted traffic to your website. Forums are a good place to learn about new trends and happenings in your specific area of interest which will in turn help design your marketing strategy to promote your products and services.

The Power of Blogging

Blogging is both popular and cost effective when used for business marketing purposes. Writing blogs is increasingly being used to promote businesses, to make product announcements, to participate in a community, to share specific knowledge, to introduce a new product, to attract customers and finally to increase sales. A well-written, entertaining and focused blog can generate huge volumes of traffic from visitors. Blogs also present a unique opportunity to ‘suggestively’ promote to audiences.

LeadZoomer (www.leadzoomer.com), a leading online digital marketing company proactively participates in discussion forums and blogs on behalf of our client companies to generate qualified leads for them. LeadZoomer, using its experience in online marketing, offers quality blog and forum management services that enable businesses to establish a conversation with their audience. With the perfect blend of dedicated marketing experts and creative people, LeadZoomer can manage your blogs and forums efficiently and deliver the desired results at low cost.

Apart from our custom blogs and forum management services, we offer other SEO services such as Video Streaming, Link Building, Article Submission, Social Networking, Content Optimization, Web designing etc.

For further information on our blogs and forum management services drop us an email at info@leadzoomer.com or talk to us at +91-94223-01178.

 

LeadZoomer provides SEO services that ensure to improve your marketing results with high ROI producing search engine marketing campaigns. We also provide internet marketing consultation services and comprehensive SEO packages to our clients.

Internet Marketing, Search Engine Optimization

PPC Management and SEO should Complement, nor Compete with each Other

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PPC managementThere are certain mistakes that everyone makes when they set up their first PPC campaign. Loading up every keyword suggested is the first one. Run a keyword analysis on your website before you write your first ad and look for keywords that are “high traffic” and “low competition”. That means that a lot of folks are searching for those keywords and not a lot of websites are featuring them. Make a list of those keywords that look promising in both areas and then create some ads. Make sure whoever is handling PPC management for the account keeps track of what’s hitting and what’s not so you can make changes in that keyword list periodically.

Once the keyword analysis is done and you have an idea what your ads will say, add some pages to your website to use as landing pages for your new ads. This is where PPC and organic SEO can be used in conjunction with each other. They should complement, not compete. In order for that to happen, your link building campaign should focus on the same keywords that your PPC campaign does. Add even more power to the effort by writing articles and blog posts using them too. The combined use of all your tools to focus on a set of low competition keywords should bring you increased traffic.

Those who do small business SEO have been benefiting from the collapse of big retail that came about as a result of the latest recession. The massive corporations that controlled the power keywords in the retail industry by throwing millions of dollars into PPC are no longer able to do that. Some are out of business and others have changed their strategies. That means that certain keywords can be targeted by ambitious smaller companies. Of course, they’re still expensive, so adding a few more affordable keywords to a PPC campaign might not be a bad idea.

One more, slightly less well-known PPC strategy, is to use long-tail keywords that are specific to your particular company. An example would be, instead of something general like “pet food”, going with “Purina dog food in Los Angeles”. You might get less traffic from something like that, but every hit will be a quality one from a potential customer looking for something specific that you sell. Long-tail keywords also give you better article titles, something that will bring you links and direct traffic.

Internet Marketing

Internet Marketing has changed, but Organic SEO is still King

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SEO
SEO recicle arrows

The world of internet marketing has changed in the past year, as it inevitably does every year. Those advertising mediums that have been so effective for you in the past may not bring in traffic at all now. That’s just how the industry works. Take a look at the retail market if you need an example. For decades, big retail based their internet marketing on PPC Management and banner impressions, not realizing that the average computer user would eventually become anesthetized to them. You can’t make a sale if your potential customers are ignoring your advertising.

Remember flash banners? They would attract the eye of a web surfer and draw their attention for just long enough for them to read what the banner had to say. It was the “blinking light” theory, one that worked for a long time. Today, flashing objects are just annoyances. No one pays attention to them anymore because they’ve been conditioned to view them as promotional, which they most often are. It’s basically the same reasoning that prevents you from opening your door to someone with a clipboard in their hands. You know what they are all about and you don’t want to deal with it.

So what do your potential customers and clients respond to? That’s the fun part about internet marketing in 2011. If you want shoppers to come to your online or physical store, you need to place your company directly in the path of their inquiries about the products you sell. They’re not going to come to you if you insult their intelligence by shoving flashy ads and blinking lights at them. An internet user is going to use his or her search box to find what they need. If you want their business, you need to be at the top of the search page for the keywords they enter.

That’s why Organic SEO is still king. Advertise all that you want in any medium you want to. PPC still works, so some days you’ll get results; others you’ll be looking at an empty inbox and non-existent sales numbers. Get your business to the top of Page One for your industry keywords and that will never happen. Once you’re there, you’ll see steady, consistent traffic that converts. After all, they came willingly looking for you. You didn’t try to reach out and drag them in. Isn’t that much better?

Internet Marketing, Search Engine Optimization

Fire Your Internet Marketing Guru and try our Los Angeles SEO

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internet marketingFirst off, if your internet marketing specialist is calling himself a “guru”, you should fire him just for that. Guru means teacher and that’s not what you’re looking for when you hire someone to bring in new business. If you wanted to learn how to do it yourself, you’d go back to school for it. Here at First Page Placements, we’re a Los Angeles SEO firm that gets results; we don’t teach classes. If you have questions, we’re happy to answer them, but our main focus will be on improving your page rank and increasing the amount of traffic coming to your website.

One of our core beliefs is that everyone needs to do the job that they are best at and not attempt to tell others how to do their job. Our writers don’t try to be designers and our linking specialists don’t create software for web presenters. We don’t tell you how to run your company and we ask that you allow us to do our job when you hire us because we are the ones with decades of experience in internet marketing. Things tend to work smoother when the provider/client relationship works that way.

When you first sit down with one of our organic SEO specialists, we’ll go over every detail of what we feel is the best approach to take for your company. Your input is valuable to us, especially when it comes to who you want us to target and what direction your company will be going in. Research and development projects should be considered, because SEO is an ongoing process. We want to start building your presence in a niche market long before you actually get there. When your product or service is ready for launch, you’ll already have a pool of potential customers to market it to.

A guru is great if you’re working a nine-to-five job and want to start something on your own. That’s the time to take some lessons in internet marketing. If you’re a serious business owner and want to improve your bottom line, you want to hire a professional that knows how to do that and let them do it. There are dozens of responsibilities to be delegated every day. SEO is one of them, the one that we happen to do best.

Social Websites Marketing

Social Bookmarking and Directory Submissions – Do they really work?

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social bookmarkingThe recent Panda announcement by Google regarding the quality of links and how they will be counted in the search engine algorithm has a lot of marketers re-thinking their SEO strategies. Two of the main areas of concern are social bookmarking and directory submissions. Will they still work or is Google going to ignore them? Did all that hard work go to waste? Many companies are checking their stats to see if page rank positioning for certain keywords has dropped. In some cases it has, dramatically. How do you know if it’s related to Panda or just another of those classic Google “slaps”.

If you’ve been using one of those automated submission services where you can buy directory submissions and social bookmarks for pennies apiece, stop. You might have gotten a few backlinks under the radar in the past, but chances are if you go to your webmaster tools and check your link count right now they have all disappeared. Manual submission to high PR directories has always been the strategy here at First Page Placements and none of our clients have lost any ground. As with anything else in life, positive results come from hard work. Short cuts don’t work in SEO.

As far as social bookmarking is concerned, a common misconception is that those links are somehow worth more because of the size of the social networks. They don’t bring you more link juice than any other directory submission, but they do bring you more traffic. Getting a link posted into a conversation thread on Facebook will only give you one link in search engine algorithmic calculations, but it could bring multiple hits from those who can see the thread. That’s how social networking works.

Panda made it very clear that content will be the leading factor in Google’s search engine page rank calculations. Article directories, those that have legitimate editorial standards, will be a much more attractive option for link builders in the immediate future. Will Yahoo and Bing follow suit and change their formulas? It’s likely that the process has already begun. If you want to stay on top of it, do yourself a favor and hire First Page Placements to do your marketing and submissions for you.